Audible Magic Press Release
MeasureCast, Audible Magic Partner To Provide First Streaming Media Ad Verification Service
PORTLAND, Oregon — June 27, 2001 — MeasureCast, Inc., the first company to provide Internet broadcasters, advertisers and media buyers with next-day reports on streaming audience size and demographics, and Audible Magic Corporation, a leading provider of digital audio identification technologies, today announced an exclusive partnership to provide the streaming media industry with the first verification and demographic reporting service for on-line advertisements.
Powered by Audible Magic’s patented technology for generating unique audio “fingerprints,” the MeasureCast Streaming Ad Verification Service™ gives advertisers and ad agencies timely third-party confirmation that their ads ran in a particular audio stream. The data is then integrated with MeasureCast’s Internet audience data, enabling advertisers to see on-line reports verifying that a particular ad was delivered at the right time, with the right creative, to the right demographic segment.
The new service, available in Q3, 2001, was initially tested with Internet radio broadcaster 3WK Undergroundradio. “We have been extremely impressed with the speed and accuracy of the MeasureCast — Audible Magic ad reporting service,” said Jim Atkinson, Owner and Program Director of 3WK Undergroundradio. “This is an exciting new technology that will play a major role in helping us attract advertisers who have been eager to get third-party verification of their audio ad impressions.”
“Audible Magic has developed the most advanced technology for identifying audio content,” said MeasureCast founder and CTO, Randy Hill. “Our tests show that their audio identification technology accurately detects even the shortest streaming ads faster than real time. This technology opens the door for MeasureCast to develop several other streaming ad monitoring products. The advertising community is asking us for these types of services, and as the leading streaming broadcast measurement company, we strive to be first to provide the best solution.”
“Our technologies complement each other perfectly, and bring a new level of accountability to Internet advertising,” said Audible Magic CEO Vance Ikezoye. “The MeasureCast Streaming Ad Verification Service is a unique and powerful solution for Internet advertisers, and provides the on-line broadcast industry with a strong impetus for growth.”
About MeasureCast, Inc.
MeasureCast, Inc. is the first company to provide Internet broadcasters, advertisers, and media buyers with true third-party audience size and demographic information with the MeasureCast Streaming Audience Measurement Service™. MeasureCast employs patent-pending Active Event Monitoring™, a unique server-side technology, to record the exact number of streams requested from Internet broadcasters’ streaming servers. Accurate, secure reports are available to customers within 24 hours of a webcast via a password protected web site. MeasureCast supports Microsoft Windows Media Technologies, RealNetworks RealSystem servers and other proprietary streaming technologies. The company issues a weekly MeasureCast Top 25™ list of Internet radio broadcasters, and a weekly MeasureCast Internet Radio Index™, which tracks the growth of on-line radio listening.
[Update: MeasureCast is now selectmetrics.] For additional information and a demonstration, visit www.selectmetrics.com. Corporate headquarters is located at 921 SW Washington St., Suite 800, Portland, Oregon 97205.
selectmetrics
503.241.1469
info@selectmetrics.com
About Audible Magic, Inc.
Audible Magic Corporation provides content management and anti-piracy services to the media and entertainment industries as well as to business, governmental, and educational institutions. The company's offerings utilize patented content identification technologies and an extensive reference database of audio and video content. Its digital technology and services are designed to monitor, track, manage, filter, and monetize digital content in all of its forms. The company has been active providing solutions for the Web 2.0 user-generated content video sharing sites.
Audible Magic has long-term relationships with the major record labels that have registered their content in the company’s database that holds one of the largest collections of copyrighted digital song recording fingerprints in the world. Corporate partners include EMI Recorded Music, Palisade Systems, Sony/BMG Music, Universal Music Group, V2 Music, Warner Music Group, and EMI Recorded Music. Audible Magic’s technology is also employed by Grouper, iMesh and PlayLouder MSP music service. Other major market customers include over 70 educational institutions and the media manufacturing industry. Audible Magic’s products include the CopySense P2P Plug-In; CopySense Network Appliance, and RepliCheck.
The Company was founded in 1999, and it operates from offices in Los Gatos, Los Angeles, and Berkeley, California.
For more information, visit Audible Magic’s website at www.audiblemagic.com.
For more information, please contact:
Audible Magic Media & Analyst Inquiries
Sarah McMullenMcMullen & Company
310.283.7907
smcmullen@earthlink.net