Audible Magic Press Release
Audible Magic’s PC-based Music Identifier Clango Wins Silver Award for Interactive Design from ID Magazine
LOS GATOS, California — July 16, 2001 — Audible Magic Corporation, a developer and marketer of digital audio identification technologies and services headquartered in Los Gatos, California, today announced the company’s Clango product has won a Silver Award for Interactive Media Design from ID Magazine. Judged by a panel of internationally recognized leaders in the field of interactive design, the awards are presented annually in categories such as software applications, websites, and entertainment/games.
Clango uses Audible Magic’s patented fingerprinting technology to provide music identification services for consumers, electronically “listening” to music being played by an Internet radio station or Webcaster. Clicking on Clango’s ID button generates the name of the song being played, along with links leading to more information about the artist and album, and simple buying options. The product is available as a free download at the company’s website, www.audiblemagic.com.
The judges on the panel cited Clango’s “appropriate, concise and unobtrusive” design. They also noted the product’s “excellent...(and) intuitive” interface.
Interaction design for Clango was provided by IDEO, a world leader in the user-centered design of products, services, and environments. IDEO’s client list spans multiple industries, and includes market leaders such as Ford, Gillette, Hewlett-Packard, Nike, Lucent, and Pepsi-Cola.
“We wanted Clango to be cool and easy to use,” said Vance Ikezoye, Audible Magic’s CEO and president. “IDEO helped us achieve both objectives. Clango helps users answer the age-old question, ‘What was that song,’ and have fun while they’re doing it.”
About Audible Magic, Inc.
Audible Magic Corporation provides content management and anti-piracy services to the media and entertainment industries as well as to business, governmental, and educational institutions. The company's offerings utilize patented content identification technologies and an extensive reference database of audio and video content. Its digital technology and services are designed to monitor, track, manage, filter, and monetize digital content in all of its forms. The company has been active providing solutions for the Web 2.0 user-generated content video sharing sites.
Audible Magic has long-term relationships with the major record labels that have registered their content in the company’s database that holds one of the largest collections of copyrighted digital song recording fingerprints in the world. Corporate partners include EMI Recorded Music, Palisade Systems, Sony/BMG Music, Universal Music Group, V2 Music, Warner Music Group, and EMI Recorded Music. Audible Magic’s technology is also employed by Grouper, iMesh and PlayLouder MSP music service. Other major market customers include over 70 educational institutions and the media manufacturing industry. Audible Magic’s products include the CopySense P2P Plug-In; CopySense Network Appliance, and RepliCheck.
The Company was founded in 1999, and it operates from offices in Los Gatos, Los Angeles, and Berkeley, California.
For more information, visit Audible Magic’s website at www.audiblemagic.com.
For more information, please contact:
Audible Magic Media & Analyst Inquiries
Sarah McMullenMcMullen & Company
310.283.7907
smcmullen@earthlink.net