Audible Magic Press Release
Audible Magic Acquires Technology for Reporting File Exchanges by Peer-To-Peer Applications
Acquisition From ipArchive Offers New Solution for Monitoring and Managing Bandwidth Demands on Corporate and ISP Networks
LOS GATOS, California — July 8, 2002 — Audible Magic Corporation (www.audiblemagic.com), a leading provider of content management and information services for the media and entertainment industries, announced today it has acquired a network monitoring technology that identifies peer-to-peer applications, applications users, and specific files exchanged. Developed by former internet-startup ipArchive, it offers top down and detail views to IT administrators and ISPs for monitoring and managing bandwidth demands generated by peer-to-peer application traffic.
With the ability to identify users of P2P applications, the ipArchive technology offers IT administrators the option to manage bandwidth on an individual basis. Information gathered through monitoring activities can be sent to standard bandwidth shaping and firewall systems for appropriate action based on each company’s unique business policies.
“The ipArchive technology has a broad range of potential markets, including corporate or academic intranets, ISPs, and network appliance vendors,” said Vance Ikezoye, CEO and founder of Audible Magic. “It provides details about the applications that put the heaviest demand on network bandwidth.”
“Also included in the intellectual assets acquired from ipArchive, portions of which are covered by pending patents, is technology for initiating action dependent on identifying the contents of a specific file, such as the title and artist of an MP3 file.
“These assets provide considerable potential for solutions that go beyond our present market for passive monitoring,” Ikezoye continued. “We will be investigating these, as they offer the prospect of providing IT administrators with valuable tools that can be used to address copyright and intellectual property issues.”
Under development, the new technology will be integrated into a beta-stage service by July, and commercially available in Q3.
About Audible Magic, Inc.
Audible Magic Corporation provides content management and anti-piracy services to the media and entertainment industries as well as to business, governmental, and educational institutions. The company's offerings utilize patented content identification technologies and an extensive reference database of audio and video content. Its digital technology and services are designed to monitor, track, manage, filter, and monetize digital content in all of its forms. The company has been active providing solutions for the Web 2.0 user-generated content video sharing sites.
Audible Magic has long-term relationships with the major record labels that have registered their content in the company’s database that holds one of the largest collections of copyrighted digital song recording fingerprints in the world. Corporate partners include EMI Recorded Music, Palisade Systems, Sony/BMG Music, Universal Music Group, V2 Music, Warner Music Group, and EMI Recorded Music. Audible Magic’s technology is also employed by Grouper, iMesh and PlayLouder MSP music service. Other major market customers include over 70 educational institutions and the media manufacturing industry. Audible Magic’s products include the CopySense P2P Plug-In; CopySense Network Appliance, and RepliCheck.
The Company was founded in 1999, and it operates from offices in Los Gatos, Los Angeles, and Berkeley, California.
For more information, visit Audible Magic’s website at www.audiblemagic.com.
For more information, please contact:
Audible Magic Media & Analyst Inquiries
Sarah McMullenMcMullen & Company
310.283.7907
smcmullen@earthlink.net