Information services for digital media.

Audible Magic Press Release

EMI Recorded Music Signs Agreement with Audible Magic as Preferred Provider of Audio Fingerprinting Services

First Major Label to Contract with a Provider of Content-Based Identification (CBID) Technology

LOS GATOS, California — October 29, 2002 — Audible Magic Corporation, a leading provider of content management and media information services, announced today it has entered into an agreement with EMI Recorded Music as its preferred vendor for audio fingerprinting technology. The agreement, the first between a major label and a provider of content-based identification (CBID) technology services, indicates a strong endorsement of Audible Magic and its range of solutions for identifying, monitoring and tracking multimedia content.

The two companies anticipate implementing an initial project in Q4 utilizing Audible Magic systems, which can monitor and identify the delivery of digital audio content in all formats, including compressed audio such as MP3 files. Audible Magic will also provide EMI recorded music with technical consulting on a range of content management and media issues that can be addressed using audio fingerprinting.

EMI will supply Audible Magic with music from its existing catalog, as well as all of the company’s new releases, for addition to the Audible Magic song database, which is one of the largest in the world. EMI Recorded Music will also recommend use of Audible Magic’s information services to its affiliates and licensees of EMI content. Some of these services include auditing and tracking of EMI content usage by licensees, real-time playlist monitoring for traditional and Internet broadcasters, audio content identification services for consumer entertainment software and devices, and monitoring of peer-to-peer traffic on networks.

“We’re excited about entering into this relationship. We believe Audible Magic’s systems will provide us with the ability to understand and capitalize on the opportunities offered by the evolving digital marketplace,” said Jay Samit, senior vice president, new media, EMI Recorded Music. “Audible Magic has emerged as the only viable vendor in their market segment with a wide range of applications and technologies ideal for our needs. It’s to EMI’s advantage to move quickly and clearly to form a partnership with this strong industry ally.”

“Record companies need to utilize the best and most sophisticated tools available to manage and grow their business in these tough times,” said Vance Ikezoye, CEO, Audible Magic. “We believe that this agreement demonstrates EMI’s vision for enhanced online marketing and promotional activities and the ongoing protection of its copyrights.”

About Audible Magic, Inc.

Audible Magic Corporation provides content management and anti-piracy services to the media and entertainment industries as well as to business, governmental, and educational institutions. The company's offerings utilize patented content identification technologies and an extensive reference database of audio and video content. Its digital technology and services are designed to monitor, track, manage, filter, and monetize digital content in all of its forms. The company has been active providing solutions for the Web 2.0 user-generated content video sharing sites.

Audible Magic has long-term relationships with the major record labels that have registered their content in the company’s database that holds one of the largest collections of copyrighted digital song recording fingerprints in the world. Corporate partners include EMI Recorded Music, Palisade Systems, Sony/BMG Music, Universal Music Group, V2 Music, Warner Music Group, and EMI Recorded Music. Audible Magic’s technology is also employed by Grouper, iMesh and PlayLouder MSP music service. Other major market customers include over 70 educational institutions and the media manufacturing industry. Audible Magic’s products include the CopySense P2P Plug-In; CopySense Network Appliance, and RepliCheck.

The Company was founded in 1999, and it operates from offices in Los Gatos, Los Angeles, and Berkeley, California.

For more information, visit Audible Magic’s website at www.audiblemagic.com.

For more information, please contact:

Audible Magic Media & Analyst Inquiries

Sarah McMullen
McMullen & Company
310.283.7907
smcmullen@earthlink.net