Audible Magic Press Release
MonitorLatino.com to Monitor All Spanish Radio Stations
Mass Radio Inc. and Audible Magic Corp. Join Forces to Launch Radio Tracking Data Powerful New Spanish Radio Monitoring Service
LOS ANGELES, California — September 22, 2004 — Mass Radio Inc., a leading Hispanic radio consulting company, will launch Radio Tracking Data, a new and powerful Spanish radio monitoring service. This new service will monitor more than 600 Spanish radio stations in the United States as well as major cities in Mexico. Radio Tracking Data will use MonitorLatino.com as the official website to provide complete monitor information.
In the top 100 Latino markets, Radio Tracking Data will provide valuable data to the Hispanic entertainment industry targeting radio, TV, record labels, publishing companies, advertising agencies, talent, and managers. Radio Tracking Data will focus on the fastest growing Latino markets with the 600 stations including commercial, non-commercial, Internet, music TV channels and satellite radio programming.All Spanish formats will be covered including Regional Mexican, Pop Contemporary, Tropical, Rock, Tejano and Religious genres.
Radio Tracking Data will be able to provide a superior service to its clients by utilizing Audible Magic’s extensive catalog that features one of the world’s largest databases of more than 4 million songs. Mass Radio Inc, has provided the database with a substantial quantity of additional Latino music content to further support their radio identification services.
Audible Magic Corporation, a top provider of technology and services that enable comprehensive tracking and control of audio and video content, will contribute to Radio Tracking Data with the software technology that will help monitor information from the Hispanic radio stations.Radio Tracking Data will use a network of 10-50 Listening Posts in geographic markets, with plans to expand this coverage in 2005.
Juan Carlos Hidalgo, President of Mass Radio Inc. said, "We are committed to being the top premiere Spanish radio monitoring company serving Hispanics in the U.S. Audible Magic’s technology will enable us to accomplish this goal by providing our clients with strategic marketing information that represents honesty, integrity, dedication and a passion for our business."
“We look forward to working with Mass Radio Inc. in launching their new Spanish radio monitoring service,” said Vance Ikezoye, CEO and founder of Audible Magic Corp. “The founders of Mass Radio have a proven track record working with Latino radio, including ongoing success in many of the major Hispanic markets such as Los Angeles. Radio Tracking Data will take them to the next level in their ability to efficiently monitor all radio formats and Audible Magic is pleased to be a part of this success.”
About Mass Radio Inc.
Mass Radio Inc. is a leading Hispanic radio consulting company currently consulting 21 Spanish radio stations in the U.S. including KLAX, the #1 Spanish radio station in Los Angeles. The founders of Mass Radio, Inc. have more than 34 years of combined radio experience, with 14 of those years concentrated in major key markets. Mass Radio Inc. also operates RadioNotas.com the most influential Hispanic Media Publication Online. RadioNotas.com provides daily industry information ranging from news and charts to music releases, record sales, radio directories and research.
For more information visit MonitorLatino.com’s website at www.monitorlatino.com and www.massradio.com.
For more information, please contact:
MonitorLatino.com
Juan Carlos Hidalgo
310.477.3320
juancarlos1@massradio.com
About Audible Magic, Inc.
Audible Magic Corporation provides content management and anti-piracy services to the media and entertainment industries as well as to business, governmental, and educational institutions. The company's offerings utilize patented content identification technologies and an extensive reference database of audio and video content. Its digital technology and services are designed to monitor, track, manage, filter, and monetize digital content in all of its forms. The company has been active providing solutions for the Web 2.0 user-generated content video sharing sites.
Audible Magic has long-term relationships with the major record labels that have registered their content in the company’s database that holds one of the largest collections of copyrighted digital song recording fingerprints in the world. Corporate partners include EMI Recorded Music, Palisade Systems, Sony/BMG Music, Universal Music Group, V2 Music, Warner Music Group, and EMI Recorded Music. Audible Magic’s technology is also employed by Grouper, iMesh and PlayLouder MSP music service. Other major market customers include over 70 educational institutions and the media manufacturing industry. Audible Magic’s products include the CopySense P2P Plug-In; CopySense Network Appliance, and RepliCheck.
The Company was founded in 1999, and it operates from offices in Los Gatos, Los Angeles, and Berkeley, California.
For more information, visit Audible Magic’s website at www.audiblemagic.com.
For more information, please contact:
Audible Magic Media & Analyst Inquiries
Sarah McMullenMcMullen & Company
310.283.7907
smcmullen@earthlink.net