Social TV

Audible Magic's SmartID, SmartSync and Live TViD solutions are key enabling technologies in delivering on the promise of social TV and interactive advertising. These applications may run on connected TVs or companion screen devices.

Interactive Advertising — Initiating interactive advertising depends on knowing a viewer is watching your ad. The interactive experience is poised to offer advertisers more opportunities to engage viewers, keep them occupied longer and win more business through effective advertising. Imagine smarter advertising offering more intelligent ways for surrounding content to support your brand. As televisions become more intelligent and viewers watch with companion devices, synchronizing events across a multi-screen environment opens new creative approaches to deliver advertising. >>Read More...

Social Engagement — Build deeper, immersive relationships between your audience and your content. Viewers increasingly expect richer experiences that will give them access to more information about what you are watching and more opportunities to socialize around your content. Entice viewers to watch longer, and receive more and more varied advertising opportunities. Keep viewers watching longer which offers you more and alternative advertising opportunities. Automated Content Recognition enables applications to automatically identify the content the viewer is watching and synchronize events to that content on a frame-accurate basis. >>Read More...

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