Los Gatos, CA, October 15, 2007 Audible Magic, the industry’s top provider of content recognition and identification solutions today partnered with VideoEgg, Inc., the leading video ad network for online communities. Under the agreement Audible Magic will provide recognition and management services to VideoEgg for audio within its video files.

“VideoEgg is at the cutting edge of online advertising,” said Vance Ikezoye, founder and CEO, Audible Magic. “They are committed to delivering a secure, easy and creative online experience for their partners and we are pleased to support that experience with the best-of-class benefits of Audible Magic’s CopySense technology.”

VideoEgg has developed an extensive audience network that connects brands and content owners with people through an invitation-based rich media approach to advertising. Using Audible Magic’s solutions, VideoEgg will be able to identify and categorize audio content within its extensive video libraries. Audible Magic’s CopySense (copyright-sensing) technology is based upon patented techniques that generate digital fingerprints for audio content. Fingerprints are generated by electronically “listening” to the song or audio file, and do not depend on metadata embedded in a file which can be corrupted or changed.


Audible Magic Corporation provides content management and anti-piracy services to the media and entertainment industries as well as business, governmental, and educational institutions. The company’s offerings utilize patented content identification technologies and an extensive reference database of audio and video content that includes one of the largest collections of copyrighted digital song recording fingerprints in the world. Its digital technology and services were designed to monitor, track, manage, filter and monetize digital content in all its forms. The company has been actively providing services for the Web 2.0 user-generated content video sharing sites including MySpace, Microsoft (Soapbox), and YouTube as well as Bebo, Break.com, Dada, Dailymotion, Eyespot, GoFish, and Sony Pictures’ Crackle. The company also has an agreement with Viacom’s MTV Networks (MTVN) and the Harry Fox Agency, a leading U.S. music rights organization. Corporate partners include EMI Recorded Music, Palisade Systems, Sony/BMG Music, Universal Music Group, V2 Music, Warner Music Group, and EMI Recorded Music. Audible Magic is also employed by iMesh and PlayLouder MSP music service. Audible Magic products include the CopySense P2P Plug-In, CopySense Network Appliance, and RepliCheck. For more information please visit: http://vps15579.inmotionhosting.com/~audibl8

VideoEgg, the leading video ad network for online communities, has developed an extensive audience network that connects brands and content owners with people through an invitation-based rich media approach to advertising. An advertising innovator, VideoEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry. The Eggnetwork is comprised of over 80 online communities and over 75 third-party applications. The company has partnered with 14 of the top 20 social networks, bringing outstanding consumer reach and a high level of engagement to its advertising partners. Founded in 2005 and based in San Francisco, with offices in the UK and New York City, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit http://www.videoegg.com orhttp://www.theeggnetwork.com

VideoEgg Contact

Suzi Owens
Blanc & Otus
[email protected]

For more information, visit Audible Magic’s website at www.audiblemagic.com or contact:

Audible Magic Media & Analyst Inquiries

Jay Friedman
Vice President of Marketing and Product Management
408-399-6405 x238
[email protected]