Mass Radio Inc. and Audible Magic Corp. Join Forces to Launch Radio Tracking Data Powerful New Spanish Radio Monitoring Service
LOS ANGELES, California — September 22, 2004 — Mass Radio Inc., a leading Hispanic radio consulting company, will launch Radio Tracking Data, a new and powerful Spanish radio monitoring service. This new service will monitor more than 600 Spanish radio stations in the United States as well as major cities in Mexico. Radio Tracking Data will use MonitorLatino.com as the official website to provide complete monitor information.
In the top 100 Latino markets, Radio Tracking Data will provide valuable data to the Hispanic entertainment industry targeting radio, TV, record labels, publishing companies, advertising agencies, talent, and managers. Radio Tracking Data will focus on the fastest growing Latino markets with the 600 stations including commercial, non-commercial, Internet, music TV channels and satellite radio programming. All Spanish formats will be covered including Regional Mexican, Pop Contemporary, Tropical, Rock, Tejano and Religious genres.
Radio Tracking Data will be able to provide a superior service to its clients by utilizing Audible Magic’s extensive catalog that features one of the world’s largest databases of more than 4 million songs. Mass Radio Inc, has provided the database with a substantial quantity of additional Latino music content to further support their radio identification services.
Audible Magic Corporation, a top provider of technology and services that enable comprehensive tracking and control of audio and video content, will contribute to Radio Tracking Data with the software technology that will help monitor information from the Hispanic radio stations.Radio Tracking Data will use a network of 10-50 Listening Posts in geographic markets, with plans to expand this coverage in 2005.
Juan Carlos Hidalgo, President of Mass Radio Inc. said, “We are committed to being the top premiere Spanish radio monitoring company serving Hispanics in the U.S. Audible Magic’s technology will enable us to accomplish this goal by providing our clients with strategic marketing information that represents honesty, integrity, dedication and a passion for our business.”
“We look forward to working with Mass Radio Inc. in launching their new Spanish radio monitoring service,” said Vance Ikezoye, CEO and founder of Audible Magic Corp. “The founders of Mass Radio have a proven track record working with Latino radio, including ongoing success in many of the major Hispanic markets such as Los Angeles. Radio Tracking Data will take them to the next level in their ability to efficiently monitor all radio formats and Audible Magic is pleased to be a part of this success.”
Mass Radio Inc. is a leading Hispanic radio consulting company currently consulting 21 Spanish radio stations in the U.S. including KLAX, the #1 Spanish radio station in Los Angeles. The founders of Mass Radio, Inc. have more than 34 years of combined radio experience, with 14 of those years concentrated in major key markets. Mass Radio Inc. also operates RadioNotas.com the most influential Hispanic Media Publication Online. RadioNotas.com provides daily industry information ranging from news and charts to music releases, record sales, radio directories and research.
For more information visit MonitorLatino.com’s website at www.monitorlatino.com andwww.massradio.com.
For more information, visit Audible Magic’s website at www.audiblemagic.com or contact:
MonitorLatino.com
Juan Carlos Hidalgo
310.477.3320
[email protected]
Audible Magic Corporation is the leading provider of content management and anti-piracy services. Its patented content identification technologies and extensive reference database of audio and video content enable the company to monitor, track, manage, filter and monetize multi-media digital content. The company’s core copyright-sensing technology, CopySense®, accurately identifies digital or broadcast media content based on the perceptual characteristics of the content itself. Built on a patented electronic fingerprinting process, the technology is robust, efficient, and massively scalable. Recognized throughout the music and video industry as the de factor leader in identification services, Audible Magic is headquartered in Los Gatos, California. Its customers include Web 2.0 websites, CD/DVD replicators, peer-to-peer networking companies, internet service providers and universities, which span the media and entertainment industries, major business, governmental and educational institutions markets.
For more information, visit Audible Magic’s website at www.audiblemagic.com or contact:
Audible Magic Media & Analyst Inquiries
Jay Friedman
Vice President of Marketing and Product Management
408-399-6405 x238
[email protected]