Innovative New Browser Plug-in Provides Write-Once, Portable ACR Across All Platforms; TVplus Adopts New Technology for Its SDK Platform.

LOS GATOS, CA, June 12, 2012 — Audible Magic, the leading innovator in automated content recognition (ACR) technology for “smart” consumer electronics (CE) applications, today announced Audini, the industry’s first browser plug-in for ACR. Combining the names of the company and the legendary magician Harry Houdini, Audini—which uses Javascript APIs—enables developers to write code for an ACR application just once and then port it across most major industry platforms, greatly speeding, simplifying, and lowering the cost of ACR implementation.

In addition, TVplus, a fast-growing supplier and developer of “second-screen” social and interactive TV applications, joined Audible Magic in announcing that it will become the first company to incorporate Audini into its technology platform.

“Audini is a big deal for the ACR world,” noted Audible Magic VP of Marketing Jay Friedman. “For the first time, people can identify content using ACR from within a browser window. And, by using ACR and Javascript combined with the capabilities of HTML5, developers can create amazing web-based apps, not apps they have to download from the stores. In turn, this enables Audini’s ‘write-once, run-anywhere’ model, which gives users portable ACR solutions. At the moment, no one else has anything like Audini, and we see it as setting a new trend in our industry—one that will greatly accelerate the pace of ACR development both across technology platforms and CE markets. To extend our magic metaphor a little further: with Audini, we think we’ve pulled a rabbit out of our hat.”

“Audini is clearly the logical next step for companies that incorporate ACR into their iTV and other CE solutions,” added TVplus CEO and founder Ajay Shah. “At TVplus, we’re delighted to be the first company to put this trendsetting new technology into our iTV solution because—quite frankly—it puts us a step ahead of companies that don’t have Audini. We can now develop new ACR apps more quickly, easily, and cost effectively than we could before. This will be a big help to us as well as our clients. So, in our own way, we’re sharing in the magic, too.”

Since its founding, Audible Magic has made significant investments in creating industry leading ACR technology and has been granted 18 patents. By working with Audible Magic, customers get both a technological advantage and the piece-of-mind that their use of Audible Magic technology is protected. The Audini plug-in is protected by a number of Audible Magic’s patents, which the company believes are fundamental to operation of an ACR browser plug-in.

Audini will support portable ACR across all major platforms, including iOS, Android, PC, Linux, and Mac by the end of June. In addition, it provides cross-browser support on Internet Explorer for Windows; Firefox for Windows and Mac; Chrome for Android, Windows, and Mac; and Safari for iOS, Android, Windows, and Mac. With the constraints Apple places on iOS, Audini is technically not a plug-in, although it still delivers similar cross-browser ACR compatibility.

About Audible Magic
Audible Magic Corporation is the trusted leader in digital fingerprinting for recognizing content in all forms across radio and television broadcasts, Internet streams, cable and satellite transmissions, stored digital files, and on consumer devices such as smart TVs, set-top boxes, smart phones, tablets, and other appliances. Currently, Audible Magic works with more than 200 customers and partners, including Facebook, Miso, TVPlus, yap.TV, Coincident, NBC Universal, SoundCloud, Viacom, Disney, MySpace, Sony, Metacafe, Fox, Brightcove, and Universal Music.

NOTE: Audible Magic and Audini are either registered trademarks or trademarks of Audible Magic, Inc. All other trademarks are properties of their respective owners.