EMS connects with Audible Magic - MusikWoche
The Leverkusen-based digital service provider Encoding Management Service (EMS) will in the future rely on the collaboration with Audible Magic in matters of content recognition and rights management and will use the RightsRx solution from the Californian company.
Read the full article by MusikWoche here.
Innovative Music Licensing Frameworks Will Be Key To UGC-Powered Music Expansion - Forbes
“Traditionally many people look at UGC as a promotional tool used to generate demand for music, says Audible Magic founder and CEO Vance Ikezoye, who has more than 20 years of professional experience in the music industry. “But it’s really a new form of content with big potential for platforms and content owners…people go to TikTok, not for the music, but for the creativity and creation opportunity.”
Read the full article by Forbes here.
ShareChat taps Audible Magic for copyright-spotting tech - Music Ally
Indian social media company ShareChat has become the latest customer for Audible Magic’s rights management and content recognition tech.
It will be used to “proactively address both licensed and misuses of copyright media” on ShareChat’s app, which has more than 160 million monthly active users.
Read the full article by Music Ally here.
ShareChat partners with Audible Magic to identify copyright content - The Economic Times
Audible Magic hosts a comprehensive reference registry containing over 40 million registered works from global and local music labels and is a leading tool for content identification. The partnership will enable ShareChat, which operates in 15 local Indian languages, to proactively address both licensed and misuses of copyright media.
Read the full article by The Economic Times here.
ShareChat Partners with Audible Magic to Manage Licensed and Unlicensed Use of Music - Yahoo News
Sharechat, India’s largest Indian social media platform, announced it has partnered with Audible Magic, the leading provider of rights management and automatic content recognition (ACR) solutions. ShareChat chose Audible Magic for its comprehensive reference registry containing over 40 million registered works representing global and local music from across the world. Audible Magic is considered the gold standard for content identification and will enable ShareChat to proactively address both licensed and misuses of copyright media.
Read the full article by Yahoo News here.
ShareChat Partners with Audible Magic to Manage Licensed and Unlicensed Use of Music
Los Gatos, Calif. – Nov. 9, 2020 – ShareChat, India’s largest Indian social media platform, announced it has partnered with Audible Magic, the leading provider of rights management and automatic content recognition (ACR) solutions. ShareChat chose Audible Magic for its comprehensive reference registry containing over 40 million registered works representing global and local music from across the world. Audible Magic is considered the gold standard for content identification and will enable ShareChat to proactively address both licensed and misuses of copyright media.
“With a growing community of users and the large volume of fresh new content created every day, ensuring copyright protection is an important goal at ShareChat,” said Berges Y. Malu, ShareChat director. “With the addition of Audible Magic’s audio fingerprinting technology and their expertise in automatic content recognition solutions, we look forward to a partnership that will help us achieve our goal.”
ShareChat is a first of its kind language-focused social platform for emerging markets with more than 15 languages currently supported. With a community of more than 160 million monthly active users who generate almost 2 million content posts daily, the platform is the largest repository of Indian language content.
Every month, Audible Magic searches billions of files looking for copyright content registered by over 140,000 record labels and music publishers. Its comprehensive reference registry contains tens of millions of registered works representing music from over 150 territories, with hundreds of thousands of new tracks added each month. Search results operate on files as short as five seconds and typically complete in one second or less, with virtually zero false positives, which is key to scaling, automating, and ensuring a smooth user experience.
“We are pleased to help ShareChat proactively identify authorized and unauthorized use of copyrighted music,” said Vance Ikezoye, president and chief executive officer at Audible Magic. “ShareChat is a great example of a platform that strives to be a good partner with the music industry.”
About Audible Magic
For more than 20 years, Audible Magic has innovated solutions to identify content, manage rights, and monetize media. Audible Magic’s Emmy-winning automatic content recognition (ACR) technology powers billions of transactions monthly. The Silicon Valley pioneer is the trusted intermediary among rightsholders (including labels, studios, distributors, publishers, and collectives) and major platforms. For more information, visit https://www.audiblemagic.com/.
About ShareChat
ShareChat is a leading Indian social media platform that allows users to share their opinions, record their lives and make new friends – all within the comfort of their native language. Spearheading India’s internet revolution, ShareChat is changing the way in which the next billion users will interact on the internet. For more information, download the ShareChat app from the Google Play Store or visit https://we.sharechat.com.
Contacts:
Adriana Saldaña
Sterling Communications for Audible Magic
+1 408-395-5500
Rahul Nag
ShareChat
Music-Related User Generated Content Could Be Worth $6BN Over The Next Two Years (Report) - Music Business Worldwide
User-generated content could be worth around $6 billion to the music industry over the next two years.
That’s according to a new white paper published by London-based MIDiA Research, in partnership with Audible Magic, entitled The Rising Power of UGC, which examines “the rising power of UGC and the untapped opportunity to monetise the growth in UGC consumer behaviours and new platforms."
Read the full article by Music Business Worldwide here.
User-generated content to contribute $6 billion in music-related revenues by 2022 - MusicWeek
User-generated content is set to provide a fast-growing revenue stream for the music industry, according to a new report.
The Rising Power Of UGC, published by MIDiA Research in partnership with Audible Magic, has forecast music-related UGC advertising revenue over the next three years.
Read the full article by MusicWeek here.
Audible Magic Sponsors MIDiA Research Report on The Rising Power of User-Generated Content
UGC is the next music industry growth driver and the short-term opportunity is worth $6 billion
London and Los Gatos, Calif. – Oct. 26, 2020 – User-generated content will contribute a significant proportion of the growth in music consumption over the next two years in an opportunity that is worth circa $6 billion to the music industry value chain. Rights holders could see $3.2 billion of this in the next two years, as a new report by MIDiA Research in partnership with Audible Magic, has found—with UGC already having contributed over one billion dollars to global music revenues in 2019.
‘The Rising Power of UGC’ report, which is available to download for free here, examines the dramatic and continuing growth of UGC creation and consumption and highlights that this ongoing expansion requires the implementation of new, simpler licensing frameworks, especially for music.
This report also considers some of the implications of the 2019 EU Copyright Directive, which acknowledges the importance of UGC in today’s economy and presents unique opportunities to encourage the growth of the digital streaming market.
The rising power of UGC is reflected by the sharp growth in social media platforms in 2020, totalling 7.7 billion gross users. Lil Nas X’s Old Town Road, as one example, set a new course for music industry marketers by becoming the first clear example of the ‘song as a hashtag’ – turning a song from a TikTok meme into a global smash hit. More than two billion streams later, almost every marketer in the industry is hoping to repeat the song’s success – though not necessarily with a clear blueprint as to how to do that.
Social media and UGC platforms do not respond to traditional licensing structures and as a result, opportunities are being missed. Framing these trends within the poor performance of ad-funded models, the slowing down of subscription revenues and the absence so far of alternative ways to monetise fandom, the report advocates new ways for the industry to approach UGC to become a win-win for technology platforms and content providers. Social media platform advertising revenue, meanwhile, totalled $119 billion in 2019 – a huge addressable market, while in-app purchases and virtual merch are emerging forms of monetisation.
Content owners might well ask “what’s next?” But what’s next is already here: social media is the new music consumption; it just isn’t being fully monetised or utilised.
Commenting on the implications of these shifts for content companies, a major label executive said: “It is important for music content owners to start imagining UGC as another format or channel for the delivery of music rather than simply as promotion or audience development.”
Mark Mulligan, MIDiA Research’s managing director said: “As music subscriptions edge towards maturity in many Western markets, the music industry needs new growth drivers. UGC has long been under-monetised for music rights holders but its potential now is bigger than ever.
“We are entering into an era where we are all becoming creators, whether that be editing digital photos, making a lip sync video or even creating a mashup. We are leaning forward and interacting with our content more and more, with more tools at our disposal. Music continues to be the soundtrack to both our lives and to UGC content. We sit on the cusp of the next chapter in music consumption and monetisation.”
About Audible Magic
For more than 20 years, Audible Magic has innovated solutions to identify content, manage rights, and monetize media. Audible Magic’s Emmy-winning automatic content recognition (ACR) technology powers billions of transactions monthly. The Silicon Valley pioneer is the trusted intermediary among rightsholders (including labels, studios, distributors, publishers, and collectives) and major platforms. For more details visit our website: www.audiblemagic.com
About MIDiA Research
MIDiA Research is a market intelligence and consulting firm with longstanding expertise in the business of entertainment and digital media. We help businesses formulate commercially actionable strategy to navigate the evolving digital landscape. Our clients leverage our expertise, proprietary multi-country consumer data and market forecasts to enable smarter and faster decisions. We work with record labels, TV networks, streaming services, tech firms, financial organisations, gaming and sports companies, providing unparalleled insights into trends and innovations shaping the entertainment market and audience behaviours. For more details visit our website: www.midiaresearch.com
Contacts
Julia Hutchinson
Audible Magic
Dara Jegede
MIDiA Research
User-Generated Content Brings Creators, Users Closer and Blurs Promotion With Consumption [Keith Jopling] - Hypebot
“It is important for music content owners to start imagining UGC as another format or channel for the delivery of music rather than simply as promotion or audience development.”
Read the full article by Hypebot here.