Indiefy, an indie music label & distributor platform, supports emerging artists while verifying copyright ownership.

Indiefy, an Indie Music Label & Distributor Platform, Supports Emerging Artists While Verifying Copyright Ownership

From its launch in 2016 in Guadalajara, Mexico as a music distribution service and label, Indiefy understood the importance of providing aspiring indie artists an excellent user experience while seamlessly uploading tracks free of copyright claims to digital service providers (DSPs).  Striking the balance of servicing its subscribers and ensuring smooth operations, including copyright compliance, Indiefy not only built relationships with artists around the world but also maintained the platform’s status with DSPs.

Indiefy regards content recognition technology as crucial to ensure the integrity of their supply chain and catalog, and to preserve their status as a trusted supplier to the leading music DSPs. Early on, Indiefy had chosen a vendor whose service was not as accurate as they needed and was forced to manually review any identified files from the vendor. They found the vendor’s service:

  • Misidentified files as containing copyrighted music when they actually did not (aka false positives), falsely accusing an artist of misappropriation.
  • Correctly identified files with copyrighted music but referencing the wrong metadata.

With a strong commitment to delivering reliable and affordable service, Indiefy wanted to avoid providing inaccurate data, falsely accusing an artist of copyright infringement and holding up his or her music from uploading to DSPs. The team knew the overhead of manually reviewing files could not be sustained and began looking for another automated content recognition solution (ACR).

RightsRx™– The Highest Accuracy for Any Budget

After reaching out to Audible Magic, the Indiefy team was pleasantly surprised at the various affordable service options for RightsRx, built using Audible Magic’s content identification technology – known for its accurate identification rates and virtually zero false positives. The development team also found it easy to install and use, speeding the time-to-market for deployment into production.

RightsRx compares tracks to music from more than 140,000 music labels from over 150 different territories in Audible Magic’s authoritative database and responds in seconds with a match or no match.  If there is a match, it will display the conflicting rightsholder.

“The accuracy and the lack of human intervention not only builds our reputation for professionalism with indie artists, but also with DSPs that expect a clean catalog from Indiefy,” comments Gilberto Avalos, Founder and CEO at Indiefy.  “The fire and forget aspect of RightsRx allows the team at Indiefy to focus on developing our platform and building artists’ careers.”

Challenge: Ensuring a clean supply chain of new artist tracks free of copyrighted content conflicts.

Solution: Scanning audio tracks before uploading to DSPs with RightsRx.

Key Requirements: Accuracy, scalability, and ease of use.

Audible Magic Continues to Support Customers During the COVID-19 Outbreak

The health and safety of our community, customers, partners, and employees are our top priority. As of Monday, March 16th, all of our employees in both the Los Gatos and London offices are working remotely — we have suspended all non-essential work-related travel. We are continuing to monitor recommendations from the CDC and the World Health Organization to remain up-to-date on the latest information and safety protocols.

We anticipate no disruption to our service during this time. All our teams will remain fully operational and will continue to provide the highest quality service and support to our customers and partners.

As always, you can contact Audible Magic support by emailing [email protected] or submitting a ticket on our support page:

Stay safe, and together we will get through this challenging time.



President and CEO

Audible Magic

How Will Article 17 Impact Small Social Networks Outside the EU?

Article 17 also impacts small social networks outside the EU 

Understanding your obligations 

With the passing of Article 17 of the EU Copyright Directive in 2019, companies hosting copyrighted audio and video like social networks need to understand how this directive impacts their business. Although, enacted in the EU, online content sharing service providers (OCSSPs) located outside of the EU will feel the effects of this legislation.  Large and small companies need to understand the requirements. They differ slightly depending on your company.  For example, the technical measures are not as demanding smaller companies. 

Are you considered an OCSSP? 

OCSSPs are defined as follows by the directive:   

“A provider of an information society service of which the main or one of the main purposes is to store and give the public access to a large amount of copyright-protected works or other protected subject-matter uploaded by its users, which it organizes and promotes for profit-making purposes.” 

Platforms that are hosting content whether audio or video that includes copyrighted material need to comply.  

Define small? 

The directive defines small companies as: 

  • Service available in EU < 3 years, and 
  • Revenue < €10 million in the last calendar year, and  
  • <5 million unique monthly users on average over the last calendar year 

Article 17’s international reach 

Article 17 covers not only OCSSPs located in the EU, but any platforms that can be accessed by users in the EU.  In this sense, Article 17 has a similar reach as the General Data Protection Regulation (GDPR) recently implemented in Europe, prompting companies outside of Europe to comply.   

The intentions of Article 17 

Simply put, the legislation is designed to stimulate a fair and open marketplace for the protection and licensing of copyrighted material between OCSSPs and rightsholders. 

The goals of the legislation included: “contribute to the functioning of the internal market, provide for a high level of protection for rightsholders, facilitate the clearance of rights, and create a framework in which the exploitation of works and other protected subject matter can take place.” 

Most platforms will need to put in place measures to prevent unauthorized uses, such as Automatic Content Recognition (ACR) services to manage the compliance, licensing and monetization of user-uploaded audio and video 

All platforms are still required to meet existing law requirements, such as a Notice and Takedown system, along with policies to manage repeat copyright infringement required under the US law. 

So, what does this mean for small OCSSPs? 

Small companies are given time to develop before they are expected to implement more advanced automation features such as ACR, but they will still need to comply with Take Down/Stay Down provisions.  Once they grow past the definition of a small OCSSP, companies will need to use ACR services to meet the requirements of the directive. 


Disclaimer:  The information we provide should not be considered legal advice. While we work to be sure our information is accurate and useful; we recommend you consult an attorney. 

Article 17 is a key provision of the EU Copyright Directive that was passed on April 15, 2019.  The full text of the directive can be found at